Brand Photography
Led by Lev Gorn, NYC’s premier headshot photographer of more than 20 years, and a well known TV actor, Gornphoto studio offers a unique client experience tailored to your company needs. Lev’s dual perspective enables him to expertly coach your team and make them feel confident and relaxed throughout the shoot, resulting in warm, engaging headshots that send a powerful message to your clients and partners.
BRAND PHOTOGRAPHY
BENEFITS OF BRAND PHOTOGRAPHY
Working with a professional branding photographer is a game-changer for the business owner looking to stand out in their competitive market. Imagine having high-quality, custom images that authentically capture the essence of your brand, showcasing your products, services, and team.
Lev Gorn crafts visual stories that resonate with your target audience, creating a strong emotional connection to your brand. These images are used across all your marketing channels, from your website and social media profiles to print materials and advertisements, ensuring consistent branding at every touchpoint.
Beyond creating stunning images, working with a professional branding photographer also provides you with valuable expertise and guidance. Lev Gorn understands the nuances of visual storytelling and brainstorms concepts, selects locations, and styles your shoots to perfectly align with your brand identity.
THE PROCESS
PLANNING
Together, we'll immerse ourselves in a brainstorming session that encapsulates the essence of your brand. We'll make wardrobe selections that align with your brand and style of the shoot. Additionally, Lev will take the reins in scouting locations that resonate with the story you want to tell. Our team will handle all the logistics, from booking a talented makeup and hair artist to sourcing a lighting design that adds depth and character to your images.
THE SHOOT
From the intricate setup of lighting equipment to the precise positioning of camera angles, no detail is overlooked. Lev will orchestrate each shot selecting the optimal lenses and settings to capture the best moments. He’ll explore innovative approaches, experiment with different poses and perspectives, and adapt on the fly to ensure you receive a great final product. Whether we're capturing the subtle interplay of light and shadow or the vibrant colors of your brand palette, every shot has purpose and artistry.
POST PRODUCTION
After the shoot, it's time for the magic to continue in post-production! Every image you select gets fine-tuned and retouched, making sure they exude the vibrancy and professionalism your brand commands. Once we've polished everything to perfection, Lev will deliver the finished images in the format that suits your needs, ready for all your marketing channels. With our collaboration, we'll create images that resonate deeply with your target audience and speak volumes about your brand.
CASE STUDIES
THE ASK: The firm wanted new company-wide headshots that relayed the message of “powerful leaders in personal injury law for construction site related injuries”. Also needed environmental portraits for advertising and billboards.
THE EXECUTION: Lev photographed Joseph Oresky, founder/owner, and his office manager Lucia, at a Brooklyn construction site to relate his extraordinary track record of winning cases for injured construction workers. Lev created high-contrast, dramatic lighting to express their commitment. For the rest of the Oresky Team, Lev shot on a white background to communicate the team’s no-nonsense approach to delivering winning results for personal injury cases. Lev coached each person individually to bring out the perfect combination of warmth and confidence for the camera.
THE ASK: Brandon Wallace needed headshots and personal branding images for online publications, interviews and new content, as his company Fifth Wall continues to invest into new sustainable businesses changing the future.
THE EXECUTION: We created numerous images at his home as well as a factory with which Fifth Wall had just partnered.
THE ASK: Julianna needed headshots and personal branding images for her website, PR materials, and online publications.
THE EXECUTION: We created numerous images at a series of high end properties in NYC and NJ in order to convey the white glove service her company, Full Service Living, offers her clients.
THE ASK: New headshots that reflect IAC’S cutting edge brand, while featuring the famous IAC building. As well as a series of lifestyle photos to use in annual reports and marketing materials.
THE EXECUTION: Lev set the shoot in the IAC building’s incredible glass and steel lobby. It captures the essence of the IAC brand. However, the shoot fell on a gray day with terrible light. It was the only day the senior management team was together in one location. No problem! Lev reworked the original lighting design; and with extra equipment recreated a “sunny day with sunshine pouring through the windows”. The lifestyle images were scripted, lit, directed and executed by Lev to showcase IAC’s day-to-day company culture.
THE ASK: Eric Walton was opening his first magic show at the DR2 theater in NYC.
THE EXECUTION: Eric isn’t just a magician. He is an acclaimed actor, sleight-of-hand artist, raconteur, poet, and showman. I created a series of images that captured a sense of mystery and the showmanship of classic vaudeville.
THE ASK: It was Shane‘s first album Release. His music has a folky gritty vibe and he lives in New York City.
THE EXECUTION: Lev scouted several locations in Harlem which captured Shanes’s soulful gritty rock ‘n’ roll vibe. The makeup artist and the wardrobe stylist helped execute my vision.
Group Corporate Headshots # 1
$1,995
- • Up to 10 people
- • Shoot in your office or in our spacious Midtown studio
- • One full shoot day working around your schedule
- • Professional Backdrop and Lighting provided
- • Professional guidance and coaching
- • Preview photos during the shoot
- • All images are color-corrected and optimized within 24 hours
- • Unlimited digital photos and usage rights
- • No hidden fees 100% satisfaction guarantee
Group Corporate Headshots # 2
$2,495
- • Up to 25 people
- • Shoot in your office or in our spacious Midtown studio
- • One full shoot day working around your schedule
- • Professional Backdrop and Lighting provided
- • Professional guidance and coaching
- • Preview photos during the shoot
- • All images are color-corrected and optimized within 24 hours
- • Unlimited digital photos and usage rights
- • No hidden fees 100% satisfaction guarantee
PERSONAL BRANDING SHOOT
$1,495
- • Shooting at numerous locations: your home, place of business, my studio, and others
- • Professional Makeup and Hair Artist ($400 value)
- • THREE retouched headshots ($180 value)
- • Wardrobe Styling
- • Link to your own private on-line gallery
- • Preview photos during the shoot
- • All images are color-corrected and optimized within 24 hours
- • Unlimited digital photos
- • Unlimited usage rights for all platforms
- • Brand Strategy Consultation
Corporate BRANDING SHOOT
$1,995
- • Shooting at numerous locations: your home, place of business, my studio, and others
- • Professional Makeup and Hair Artist ($400 value)
- • THREE retouched headshots ($180 value)
- • Wardrobe Styling
- • Link to your own private on-line gallery
- • Preview photos during the shoot
- • All images are color-corrected and optimized within 24 hours
- • Unlimited digital photos
- • Unlimited usage rights for all platforms
- • Brand Strategy Consultation
Customer testimonials
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Lev Gorn is a business portrait photographer, fine artist, and celebrated actor. Lev has been making magic happen in front and behind the camera for over 20 years, creating stunning portraits of celebrities like Justin Bieber to founders of multinational companies like Max Levchin of PayPal and ground-braking litigators like Israel David. When Lev is not behind the camera, you can catch him on a hit show such as The Americans, For All Mankind, The Wire, and countless others. Lev will translate your executive story into powerful one-of-a-kind images.
Lev’s first-hand knowledge of the business and extensive experience in front and behind the camera sets him apart from the rest of NYC headshot photographers. He has developed a uniquely personal and innovative approach to photographing business professionals. Lev’s “behind the scenes” understanding of how to make anyone feel comfortable in front of the camera keeps clients coming back again and again…
Brand photography NYC FAQ
Personal brand photography focuses on capturing the individual’s personality, story, and personal brand identity. Corporate brand photography, on the other hand, emphasizes representing a company or organization as a whole, showcasing its values, culture, and brand identity.
In personal brand photography, the primary subject is the individual themselves, aiming to convey their identity and brand essence. In corporate brand photography, the primary subjects are typically employees, products, facilities, or events associated with the company.
Personal brand photography often adopts an intimate, storytelling-oriented style, incorporating various settings and lighting techniques to convey the individual’s personality. Corporate brand photography, on the other hand, tends to have a polished, professional look consistent with the company’s branding guidelines.
Personal brand photography targets individuals seeking to establish their personal brand, such as entrepreneurs, influencers, authors, and professionals. Corporate brand photography targets a broader audience, including customers, investors, partners, and stakeholders interested in learning about the company’s products, values, and reputation.
The key objective of personal brand photography is to help individuals connect with their audience on a personal level, showcasing authenticity and individuality. Corporate brand photography aims to reinforce the company’s brand image and values, building trust and credibility with its target audience.
Personal brand photography tells the story of the individual behind the brand, highlighting their journey, passions, and values. Corporate brand photography tells the story of the company as a whole, showcasing its achievements, culture, and impact on the community.